In our house, the shift has had two curious effects. One is that we watch more video. It's easier to see shows, there's more to choose from, and you never have to worry about scheduling—but the dearth of commercials on Netflix and Hulu (which shows only one per ad break) also means that it's now possible to watch three "half hour" shows in just over 60 minutes. With a full show only consuming about twenty minutes and entire seasons available for watching at once, episodes feel more like snacks than like full meals—and everyone knows how easy it is to just keep snacking
Question: Explain to me why I should sit down at a pre-determined time every night to watch the news when every other television show and movie I am interested in is available online streaming (and available on my TV through my Xbox360)? Once again, this is not to say cancel the 6pm show, but an online version of the show is becoming more essential to your web strategy as every month goes by.
